The smartphone industry undergoes enormous product innovation regularly. Every year, manufacturers introduce products with new features. Because it is important to get this new information out to customers, marketing professionals have to find ways to generate excitement for new projects.
In this assignment, you will explore how to plan for the launch of a new model.
Read this article on how to generate buzz around product launches:
How to Generate Buzz Around Product Launches (https://www.brandpoint.com/blog/11-ways-tech-brands-can-generate-buzz-around-new-products/)
Choose a smart phone device that will be used to complete your assignment. Download the assignment template here, answer the following questions:
Who is the target market (i.e. demographics, psychographics, geographics, and behavioral dimensions) for this device? (https://www.inc.com/guides/2010/06/defining-your-target-market.html)
What should the company’s marketing goals be for the first year (e.g., awareness, social media metrics, sales, etc.)?
Should smart phone companies use push, pull, or push and pull blended promotional approaches to support its distribution and why? (https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html)
Individual Project Rubric
The Individual Project (IP) Grading Rubric is a scoring tool that represents the performance expectations for the IP. This Individual Project Grading Rubric is divided into components that provide a clear description of what should be included within each component of the IP. It’s the roadmap that can help you in the development of your IP.
Expectation Points Possible Points Earned Comments
Selects and discusses new model from smart phone industry
Identifies product’s target market through all four consumer market segmentation dimensions: demographics, psychographics, geographics, and behavioral
Creates marketing goals for first year
Describes and provides rationale for distribution in light of push, pull, or blended considerations
Professional Language: Assignment contains accurate grammar, spelling, and punctuation with few or no errors. (APA formatting is required or style specified in assignment).
Total Points Earned
Lindquist, E. (2019, August 26). 11 Ways tech brands can generate buzz around new product launches. Brandpoint. https://www.brandpoint.com/blog/11-ways-tech-brands-can-generate-buzz-around-new-products/
How To Set Realistic Marketing Goals (https://www.youtube.com/watch?v=oPwySnd1RVA)