“Always limit yourself to the data you will actually need and use on a timely ba

“Always limit yourself to the data you will actually need and use on a timely basis.”
Answer the following in at least 200 words: Why is the above statement particularly significant to eMarketing? Of the different data types at your disposable, which generally are exclusive for use by eMarketers vs. data used by traditional (non-digital) marketing managers? Please explain your answer.

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